What is Responsive Web Design and It’s Benefits
Responsive Web Design: Internet has started slowly to turn into a giant widespread, connection between the world, connecting our self to mainstream network is highly essential especially for business and social awareness. Now a days everyone is surfing the web, from information to entertainment everything is available on the web and hence the use and development of websites have spread enormously and virally throughout the globe, a main reason for Responsive web design (RWD) is that it enhances the experience of website viewing, since the development of internet the world has been switching from one medium to another to surf the web, from oversized desktop computers to compact laptops and now the world has evolved and connected itself through another more smaller and convenient medium, mobile phones to not only connect through call and messages but also surf the web, hence a good web experience for a user on cellular device is extremely important. Though the use of desktop PC has not been forgotten neither has laptop, the use of cell phones in internet surfing has substantially increased which means a basic website made only for larger screens i.e desktop screen or laptop screen might not give the essential elements of the website that the user requires, hence it is important for a web developer to bring a solution that adjusts the experience of both large screen desktop and smaller screen cell phones. Some developers opt for creating two identical websites one for desktop and one for cell phones, but how about a solution that can combine the two websites? A single website that can adjust itself in accordance to the device it is being viewed on? It is possible through responsive web design, it gives the developer the ease to create a single website which when viewed on different apparatus would adjust its layout in form of the screen size and give a user friendly experience. RWD enhances the website through
- fluid-proportion based grids
- compressible images
- Media management
Fluid Grid: fluid grid sizes the elements in percentage rather than pixels this allows a compressible layout for the website design. This gives an advantage to resize the elements when needed when a different device accesses the website, allowing the user to see the basic contents of the website without any issue.
Compressible Images: compressible images are also not used in pixels, so that they do not expand from their designated assigned position.
Media Management: gives access to the page to use css style based in accordance with the device viewing the site.
RWD Concept: Response web design is not a new concept but it is in fact an old concept that is being revised, in earlier times of desktop-cell phone web surfing era few concepts were introduced in order to bridge the gap between cellular phones and desktop surfing, regular phones do not have integrated java scripts hence for them viewing a java run website is impossible for this purpose RWD concept is very essential in order to design a web which is user friendly and can be viewed by cell phones and desktop alike, RWD takes its inspiration from earlier concepts and strategies of web designing that were used for making a user friendly website .
It is essential to detect whether the website, can support devices that do not support java script, there are two major ways to detect compatibility of a device but they are only fully efficient when database of compatible device is combined.
Alternate options: standard RWD can be very efficient but an alternate method is also considered which is RESS( Responsive web design with server-side components) although this feature is very efficient it is also very expensive and can only be afforded by large professional developing agencies, hence limiting the function of RESS for all developers. AWD or adaptive web delivery is another method for web adjustments for cellular devices, when mobile devices try to access a website, AWD then sends down css code and html for the appropriate device trying to gain access.
RWD Difficulties: even though RWD is very proficient in its way and has sustainable efficiency one problem persists which is the issue encountered in some adverts placed on the website which do not properly show or cannot be shown on the mobile, including issues encountered for playing videos, however some smartphones can play video and flash files on their browser some phones lack these features because they cannot support flash or java script.
Background: RWD was introduced by Ethan Marcotte, in “A list Apart” in 2010, he later explained this term and its practical use in his book “Responsive Web Design”, many experts have commended RWD and have exclaimed it to be the future of cellular applications, many sources like forbes, mashable and resnick have stated RWD to be one of the most efficient way for future web developing.
Benefits of Mobile Responsive Design:
Adjusting in manner of seconds according to the environment is the basic key functionality that we look for in all fields, when coming to web development we require a fast responsive scripts that will give a fast and easy over all experience, mobile responsive designs are made for that purpose, with leading technology progress we find ourselves changing from one high tech gadget to another currently cell phones are the most efficient and easy to use tool that we have around with us all the time hence our day to day base work are performed on this electronic gadget. For best utilization of our cellular device it is utmost important which includes web surfing hence all the websites must be able to load on the device, for this purpose a better mobile responsive design is necessary.
Mobile Responsive Design Features:
There are many mobile responsive design features are going to be covered below
Screen Layout: it is very important for the developers to keep in mind the layout of screen, some essential points that a developer must not overlook is, why the user is accessing the website through a small screen cellular device rather than a proper desktop the answer is simple the user does not have the access to a proper desktop device hence he or she is accessing the website due to urgency which means that when designing a mobile response the layout must contract itself to show only the essential elements of the website so that it is easy for the user to find the general item he or she is looking for on the website.
Adjusting the content of the website: adjusting the content of the website is very important, there are several aspects to be considered when developing a website, when developing a website It is important to consider that the user accessing a website through cellular device is probably looking for a specific content and browsing the whole website is implausible. So it is important to keep the mobile response to a more efficient manner making the website user friendly and the amount of information and elements shown on the website must be minimal and not bloated.
Mobile devices and SEO: as the time progresses so does technology our day to day usage of electronic gadgets have increased substantially and have made a large amount of difference, we are constantly progressing and it’s the progress that is revolutionizing the world economy, with introduction to internet we have seen many changes in our economy, from simple tasks to professional applications we have widely used internet. In the internet world SEO integration is a very huge deal, hence an efficient integration of Search Engine Optimization in a mobile response device is very important and essential and a greater SEO integration will mean a more efficient web commerce strategy which is a must requirement that today web developers are requested by professional business organizations for their websites.
Thumbs up from Google: Google is a huge tycoon in the internet world hence a thumbs up from google actually gives this project relative importance. Google has declared mobile responsive design to be the most efficient way to go for practical use and is giving it huge importance, for single url for a website makes it easier for google to find proper material and element to deliver to the user on which ever device he or she is using making google’s search efficiency much more accurate.
Benefit of RWD:
Responsive web design makes web developing a lot easier, before RWD web developers had to create more than one website of the same content so that it can be run on other devices, but through RWD web developers have the ease of creating only one website which is optimal for all devices.
RWD makes it easier for the users aswell since more and more people use smartphones for surfing the web they need a smart interface to display crucial elements of the website for which they are browsing hence RWD is an efficient solution for both web developers and users alike. Another advantage is that having a single website url makes it easier for the web developer or web manager to manage the website and its contents hence keeping it up-to-date becomes a lot easier and convenient.